Behind the Click

I often wonder what’s behind the endless digital façades in existence online.  I often think most of us are lying to ourselves about who we really are.  When’s the last time you started something and saw it to the end.  When’s the last time you wrote the daring blog post about what’s been stewing in your mind?  Do you find yourself constantly re-tweeting Mashable or the next bit of Apple news?   Are you creating something?  Or are you just consuming?  I’ve realized not everyone can create.  In fact if we all created something, who would consume it?  You the consumer are a must for a perfect societal balance to exist.

Unfortunately for you the creators are the ones creating personal empires.  The Gary Vaynerchuks impact outweighs nearly all of us.  Is he better than you?  Is his content really that good?  Why is he succeeding?  Simple answer; He actually did it.  Seth Godin actually does it.  Make no mistake you do help build society though.  In fact, without you the creators would fold. The consumer determines which creators continue to create and which ones fail.  

With businesses, I often wonder what’s behind the click.  What’s behind all of the websites proclaiming they are social media experts, ninjas, and samurai?   Whatever your business is, deeply consider your true value add to your customers and society as a whole.  Are you daring enough to create real value?  Or did you just rip off the next guys content and business model, dubbing it as “inspiration”. If so you’re not really creating, you’re copying.  I think real value and change are what people are looking for behind the click. 

End.

Posted via email from Ryan Hinricher