Is it possible for a real estate company to exist where its customers have an emotional connection to the brand? For a while this has been an unanswered question in my mind. At first you might be quick to answer, “No”. I beg to differ. Many companies exist with brands customers evangelize. Off hand I can’t think of any in the real estate business. Usually the agent is the brand. The industry for much time has been very real estate agent centric. Cheesy slogans like, “Everything I touch turns to sold!” immediately come to mind. This trend is starting to shift away from the agent and towards the consumer. My company, Investor Nation, has built a very customer centric model. The company puts the investor buyer’s needs before its own and even has an in-house mantra: ”Client > Company > Commission”. This keeps us focused on ensuring customers are happy instead of focusing on real estate commissions. But recently we decided to take this part of our culture a step further.
We really wanted to do something different. This something, we agreed on, would be entirely about the real estate investor. We decided that above all our customer, the real estate investor, was a special person who decides to create opportunities for themselves and build wealth through buying investment homes. As we looked over our client base we realized there wasn’t a certain profile for the average real estate investor. In fact no real estate investor or customer of ours is average. These folks are wake-boarding, risk-taking, traveling, band-playing individuals. The idea blossomed into what we thought would be better as a stand alone place to house this idea. The idea is all about evangelizing the real estate investor. Notice I didn’t say our customers. Real estate investors need to be evangelized because they rock!
So this weekend we’ll officially unveil Investors Rock! This site will focus entirely on the real estate investor. Many investors have already shared stories which we’ll be publishing on the site to celebrate these great individuals. Because anyone who is willing to become a landlord to grow their wealth, ROCKS! Also the site will feature interesting content that we hope will be shared around the web. The goal of all of this is to create a movement behind real estate investing. All the industry has made some pretty big strides, it has room to grow. We think we are helping push it more mainstream and making it more science than art. But changing the world in an industry as big as real estate investment isn’t easy. It is going to take a movement. We’re going to need YOUR help.
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