I like the trend of books coming from experts who aren’t busy just trying to sell you more services but are actually providinga as service by giving us a look inside not only their brain but their methodology as author David Viney has in this SEO masterpiece. Afterall David Viney is the foremost expert on Search Engine Optimization as it relates specifically to Google in the UK.
Viney goes extensively in to a “7-step” process that everyone trying to get their rank up needs to implement. He’s able to navigate the complex world of SEO and explain how Google specifically operates (at least the public knowledge).
I’ve seen far too many people think getting ranked high by Google is a feat that can be obtained with a few dollars and don’t fully understand the value of the ranking. Viney explains the “Size of the Prize” very well and allows you to wrap your mind around how big it can impact your business. He makes it easy to understand terms like “match driver selection” and “geographical otpimization”.
Of all the SEO books I’ve read which easily is between 30-40, this was the easiest to digest that allowed me to grasp a true road map to follow to rank higher on the search engines.
Consider making this pearl of wisdom an addition to your shelf or kindle today.
You can pick it up here for your Book shelf.
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