In recent history (last 12-18 months), there has been a horrible spike in classified ad spam. What used to once be an effective place to advertise your property or home and have a competitive edge, now is a large daily exercise to try to keep your posting to the top of the heap. I’m singling out Craigslist during this blog horizon because it has become almost too ubiquitous.
A few posts back I talked about creating in-house lead gen systems. A great case study has evolved in my office over the last 14 days. An agent in my office decided that although she didn’t have many of her own listings she knew that in order to generate strong buyer leads some inventory, somewhere had to be advertised. So she started finding listing agent who were not leveraging web 2.0 to market their properties. She then took these properties and found interesting ways to parse these properties out to real estate search engines like Zillow and Trulia. Within a matter of days she has had 3 buyers approved for financing and is actively working on more.
The beauty about the real estate business from an agent side is the vast majority of agents are still years behind. So much of who you’re competing against are e-Pro agents and other tech savvy real estate entrepreneurs who are taking up the majority of the space on the search engines and classified sites. For the old-school agents who are doing the same thing today and relying on open houses and yard signs, good luck to you.
Popularity: 2% [?]
If you enjoyed this post, make sure you subscribe to my RSS feed!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.