In a battle of business titans who will win? Innovator or Duplicator?
I’d classify myself and many of the people I surround myself with as innovators, constantly changing, trying to jump the curve, stay ahead of the game, change our industry and ultimately change the world.
Many of competitors in my industry have a business model of pure duplication. Wait and find out what an innovator is doing, then duplicate. Some have bigger budgets, and scream louder, then call the newly adapted innovation their own. Personal favorite of mine. The antidote for the disease they try to spread is of course, laughter. The velocity of change that is happening will only hinder the duplicator, never on the edges, the bleeding edges. When they get to the edge its no longer the edge. It’s the middle now.
However the loud screams they shout are heard by some and someone once told me, “He who screams the loudest gets heard.” I think that was true during Marketing 1.0. Maybe we are in Marketing 1.5 right now, but as the dramatic shift occurs, where ideas spread virally, the likelyhood of building a sustainable business model on duplication deteriorates.
Root for the innovators.
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