Don’t Listen to Dinosaurs

I started wholesaling real estate in the traditional sense.  We had a motivated team of people, we went to the local Real Estate Investing Association with flyers, and we shook hands, and kissed babies.  That worked.  That still works.   But that is not a unique set of tools.   I think as a property seller, or filter you will always have some degree of success using traditional methods; ie: ads in the newspaper, putting your properties on MLS, and things of that nature, at while traditional methods still exist.

What elevated my game was taking the business online and getting a real estate investor website.  In fact we were the first in our city to really take the business online.  I had a competitor tell a line I will never forget.  That line was, “You will not be successful hiding behind your computer and email in this business.”   A simple motivating line that changed my life.  See I had a 180 degree different mindset from that approach.   I knew the field was too crowded locally to stand out.   Plus the “experience” card was constantly being played and at age 27, it was tough for me to play.   The thing I had on my side was this:  Change.     The world is changing so rapidly that I was already using Craigslist to attract out of state buyers at a rate much faster than local competitors could find them at the local REIA.

Today all of those competitors are online.  I ran east when they were going west.   After my business hit #1 locally on Google for my vertical, (where it still is), they took notice.