Cheap Content Gets Expensive

by Ryan Hinricher on July 18, 2009

I’m enjoying my new Kindle on vacation.  There’s one problem which is also its greatest benefit.  By having a Kindle you are connected to Amazon’s Whispernet constantly meaning you can quickly download new content; books, blogs, and ebooks.   So after crunching a lot of content on the beach (I had just read Michael Port’s “Contrarian Effect”), I found an ebook about getting visibility on Twitter for your real estate blog.   I downloaded this at a cost o $5.95.  It ended up being a huge waste of money.  A ten minute read and it was poorly written.

I guffawed at the idea that such cheap content was getting so expensive.  This after I downloaded the huge new ebook “Free” by Wired editor Chris Anderson.  This ebook is massive, well-written, and full of case studies.  It talks precisely why it is imperative that your company be giving away as much as possible and how companies are making a lot of money off of free.   Based on the value I got for spending zero, it should have been priced at $5000 according to the real estate blog ebook.

I think it is unfortunate that this is happening.  I was certainly tricked and will never return to them to buy any additional products.  However they did make the sale.  Unfortunately it will be their last from me.

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