So I’ve been a customer with a particular bank for over 5 years. They don’t know me. They have no record of any conversation with me ever in the last 5 years. They don’t know if I’m a homeowner, if I drive a car, or ride a bike. This company has no CRM (Client Relationship Management). No SalesForce, no HighRise, no Sugar, no in house CRM. They have a banking computer system but there is no way at all for them to note a customer’s account. This may sound like a fantasy but it’s true. You can go into one branch and tell them a long story about a problem, then go into another branch and it is if they have short term memory loss. This bank will remain anonymous until I’m able to get rid of all my business there (I’ve been trying for some time). Over 90% of my banking business is elsewhere.
Even better; the phone will ring 15 times everytime I’m in the branch. No one is interested in answering.
Does your organization mis-behave this way? Better question: How did this bank get a $7billion market cap and fool so many people?
If you are a small or micro business you can get a license on something as simple as 37Signal’s HighRise for a couple bucks a month.
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