Learning never stops. It’s taken all of my 30+ years to realize this. I have so much to learn. I’m humbled by it. As a small business owner I realize that the learning process must be constant. Yesterday I learned a bit about incremental sales from my friend Andrew Brown. Andrew has a food delivery business. His business is built soley off of helping restaurants achieve incremental sales.
This business is able to negotiate as high as 30% of a restaurants gross sale because they aren’t costing the restaurant anything. It is an incremental sale. The beauty is this is built around his entire business model. His business is dependent on the fact that Americans don’t want to cook and want to order to be delivered but the restaurants don’t have the man power to do it. I realized a good fit for incremental sales in my business over the last month but yesterday had an epiphany of how I could make this work on a larger scale for my own.
How can your business increase incremental sales?
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