At a birthday party yesterday across the street from me, I happened to be in the room with a group of people all who have traveled internationally on an extensive basis. My tales of Europe, South and Central America were no match for their travels to Siberia and beyond. However one particular story was shared by 2 people in the room neither of which have traveled together.
The story was about the Northwest Airlines World Club in the Tokyo airport. Appently there is a Sappor draft beer mechanism of which every time you pull the tap for a beer, a robot arm extends at the perfect angle giving you no head on the beer. The story was some memorable that both people could describe the details of the robot and the description of the 3 German dudes who couldn’t stop drinking beers to get another look at it. Both stories included, “Norwthest World Club”, and “Sapporo” beer.
I couldn’t help but think how minor that was in the grand scheme of things but yet it told a memorable story which branding was good not only for Sapporo but for Northwest as well.
Is the story about your product as memorable?
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