The Online Handshake (aka Social Media)

by Ryan Hinricher on July 4, 2009

Over the last few weeks I’ve turned a new leaf on social networking.  I feel like less should be more.  The common theme tends to be more.  More profiles, more networks, more connecting.  Problem statement = more means less time.  Less time means less quality.  Less quality means less impact.   No, I don’t want to have 20,000 friends on my facebook profile.  I don’t want to follow thousands of people on my personal Twitter profile.  Nothing against you but if haven’t personally met you why should I care what you just ate?

Therefore I’ve pared the folks I’m following on Twitter.   However you’ll see my company account is using the courtesy of following follwers on my company Twitter profile.   Mixed emotions, mixed purposes, I guess.

After attending multiple marketing conferences, I’m learning that no one actually has all the answers.  Social networking seems really cool.  And everyone is like, “How do you monetize?”   Maybe you don’t.   Social networking is really the same as normal human interaction, only online.   Have you always asked how to monetize every handshake?

I’m just not sure we are prepared to have good follow up on thousands online handshakes.

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