I’ve noticed that when marketing, going the cheap route there are 2 paths you can choose. One is cheesy. An example would be a Memphis car seller here called “It’s All Good Auto Sales.” He’s always dressed up and is offering entertainment on TV. In fact everyone in Memphis knows he exists. It’s cheesy but its fun and everyone gets a good laugh. The story spreads though. Kudos to Mark Goodfellow at “It’s All Good…”.
The second form of cheap marketing is sleazy marketing. That’s usually where the marketing is done in bad taste and is deceptive. This can include lying, over hyping, overexaggeration (when people take it for truth), and other tactics. Often the purpose is to “trick” people into buying becuase, “everyone else is doing it!” We all know who these guys are.
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