Representing your product and company in its truest sense is a good strategy. Tell stories that spread is also a good strategy. But what about making up stories that spread? Is that a good strategy?
I have a lot of competitors in my industry. One in particular likes to use ficticious marketing campaigns to bolster its brand. I find this an interesting social experiment. At first it appears to work. It’s almost tempting…
“Wait, if I say I’m #1 in my industry, then I must be.” That seems like maybe just a white lie with no reprecussion. Well, let’s add another, “We were named blah,blah,blah, by such and such mag.” No you weren’t.
Think of all the small business marketing ideas you’ve read about. Lying or falsifying is not usually one of them. Let me end this blog with a quote from Ghandi:
Truth alone will endure; all the rest will be swept away before the tide of time….What may appear as truth to one person will often appear as untruth to another person. But that need not worry the seeker….Truth and untruth often co-exist; good and evil often are found together….Use truth as your anvil, nonviolence as your hammer and anything that does not stand the test when it is brought to the anvil of truth and hammered with nonviolence, reject it. – Ghandi
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