Want to get some advice from the guy that created the “Marlboro Man”? Then you’ve found the right book. Jay Conrad Levinson may be one of the Godfather’s of marketing. The beautiful thing about this book is that although first published in 1983, its been updated to reflect the electronic world we live in today.
Jay Conrad Levinson takes a serious approach to marketing on a budget. And I think the timing of this read could perfect for a lot of us. Levinson shows you how to adapt technologies, develop proven strategies; from combining search and display advertising, to a take-no-prisoners approach to sales.
I’ve read this book before and have referred back to it on many occaisions. He covers most aspects of marketing and despite working for a large Chicago ad agency, he’s able to communicate in a way that small companies can truly relate to.
Levinson’s bonus section, “The 200 Weapons of Guerilla Marketing” gives you a fresh bevy of marketing ideas to try that are covered in the book. Example, how many of you forgot about “door hangers”?
Additionally Levinson has developed an entire culture around this groundbreaking book with dozens of books, cd’s, dvd’s and more around the Guerrilla Marketing culture.
Given the present economy, I think the timing to read this updated classic is perfect.
Popularity: -0% [?]
If you enjoyed this post, make sure you subscribe to my RSS feed!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.