Building off the #140Conf last month, this evening was the #140Conf Meetup at the new MetLife building at 42nd & 6th Ave in NY.
During the meeting an interesting debate was brought up by Jeffrey Hayzlett about sending a personalized DM in mass to his follower base in promotion of his new book. In doing so he sold 1000’s of his new book and upset 14 followers. While many opposed this type of marketing, it would seem as that ones opting in to receive updates from someone would eventually contain some type of offer, soft pitch, or plug for a product offering. I would have liked to see this maybe as “follower only” promotion to include a signed copy which would likely evangelize the brand further. Jeff’s act is far from spam in my opinion.
One DM seems hardly abusive, although many brands consistently do this, destroying their follower base with non-personalized, hardly relevant affiliate style marketing. This permeates throughout the real estate business relentlessly.
These debates are raging on because the real time web is creating situations and social faux pas we haven’t experienced before. I wonder how many real estate agents are truly interconnecting with their clients, prospects, and peers? Patrick Healy, Nikki Beauchamp, and I briefly discussed this at the #140conf Meetup. It seems that it’s difficult to be the salesperson and the person in the real time web. Most people should avoid trying to be both. The person is who people want to interact with. Real estate agents or brokerages should create separate Twitter accounts to stream out listings versus spamming their followers with them.
No one can argue the real time web is changing everything and the value of the conversations surrounding Twitter can’t be ignored. I commend Jeff Pulver as always for leading these discussions.
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