Ryan Hinricher » Events

#140 Conf Meetup @ MetLife

Ryan Hinricher — Mon, 17 May 2010 22:42:43 +0000

See the full shot here: http://pegshot.com/p/d5ef9d78n/

Building off the #140Conf last month, this evening was the #140Conf Meetup at the new MetLife building at 42nd & 6th Ave in NY.

During the meeting an interesting debate was brought up by Jeffrey Hayzlett about sending a personalized DM in mass to his follower base in promotion of his new book. In doing so he sold 1000’s of his new book and upset 14 followers. While many opposed this type of marketing, it would seem as that ones opting in to receive updates from someone would eventually contain some type of offer, soft pitch, or plug for a product offering. I would have liked to see this maybe as “follower only” promotion to include a signed copy which would likely evangelize the brand further. Jeff’s act is far from spam in my opinion.

One DM seems hardly abusive, although many brands consistently do this, destroying their follower base with non-personalized, hardly relevant affiliate style marketing. This permeates throughout the real estate business relentlessly.

These debates are raging on because the real time web is creating situations and social faux pas we haven’t experienced before. I wonder how many real estate agents are truly interconnecting with their clients, prospects, and peers? Patrick Healy, Nikki Beauchamp, and I briefly discussed this at the #140conf Meetup. It seems that it’s difficult to be the salesperson and the person in the real time web. Most people should avoid trying to be both. The person is who people want to interact with. Real estate agents or brokerages should create separate Twitter accounts to stream out listings versus spamming their followers with them.

No one can argue the real time web is changing everything and the value of the conversations surrounding Twitter can’t be ignored. I commend Jeff Pulver as always for leading these discussions.

Posted via email from Ryan Hinricher

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4/16 FourSquare Day (#4sqday)

Ryan Hinricher — Fri, 16 Apr 2010 12:38:51 +0000

Today’s a special day, FourSquare Day or more aptly #4sqday.

What an amazing ride for the guys over at FourSquare. I’m enjoying it’s use here in the City and finding it’s a great non-intrusive way to keep up with your friends and see what they’re up to.

I’m interested in seeing how this all applies to the big picture of engagement. Actually I’m not. I’m using it simply as it was designed, to make life a game. It is interesting to see the change in human behavior because of it. People working out more so they can get the Gym Rat Badge? Because life should be fun right? I’m hoping to be a super mayor some day but have realized NY is highly competitive on FourSquare. When I was in Nashville for @StephenKGreen’s wedding last week, only a couple placed I checked in at even had mayors. What am I even talking about?

Happy FourSquare Day! 4/16/2010

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Standard & Poor’s Economist: Housing Stabilized But Prices to Drop 5-6%

Ryan Hinricher — Mon, 29 Mar 2010 11:10:25 +0000

I was fortunate enough to attend Standard & Poor’s Market View of Credit Risk here in New York. David Wyss, Chief Economist there, shared his views on where the economy is headed and zeroed in on the housing market. You can find the entire article on the Bigger Pockets real estate investment blog.

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